Felicia Garrett
VP, Brand & Marketing | Growth Strategist | Team Builder

Marketing executive with 15+ years of experience driving brand strategy, marketing effectiveness, and consumer transformation across health systems, digital health, e-commerce, and mission-driven organizations. I specialize in unifying fragmented marketing operations, leading high-performing teams, and delivering measurable outcomes across brand, digital, product, performance marketing, and communications.

What Sets Me Apart

I lead end-to-end marketing, from brand strategy to go-to-market execution, across B2C, B2B, and D2C. I unify fragmented functions, build agile, high-performing teams, and scale what works. With experience on both the provider and payer sides, across regional and system-level roles, M&A environments, and most recently as CMO for an $8B platform, I bring an evidence-based, growth-focused approach that aligns marketing with business goals. My work drives outcomes across brand, digital, product, performance marketing, communications, and business development, impacting volume, revenue, and retention.

How I Scale What Works

I take a practical, data-driven approach focused on driving growth. I lead go-to-market strategies that connect brand with performance and accelerate business outcomes. I simplify complexity, unify teams, and shift marketing from reactive to strategic. My work builds the foundation for long-term success by aligning strategy, improving collaboration, and delivering results across patient experience and brand performance.

Selected Work

  • Brand Strategy

    After a series of acquisitions, MultiCare’s brand was fragmented and confusing to both internal and external audiences. I led the brand unification strategy, introducing a system-wide architecture, clear naming conventions, and a new positioning framework.

    Make It

  • Build it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    Make It

  • Grow it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    Make It

What Others Say

  • "Felicia’s expertise in brand strategy significantly enhanced the consumer experience and drove our market expansion initiatives."

    — Chantelle Herburger, Director of Brand Experience & Operations

  • "She cooked up a report, based on complex data from multiple sources, that allowed us to optimize content by channel. That living doc is now one of our team’s bibles."

    — Christina Hoffmann, Content Manager, HouseLogic.com

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Quote Source

Let’s Connect

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Let’s Connect *

Email
felicia@fgacommunications.com

Location
Seattle, WA
Open to relocation