Felicia Garrett
VP, CMO | Brand & Growth Strategist | Marketing Effectiveness Leader
With 15+ years of executive experience across healthcare, digital health, e-commerce, and mission-driven sectors, I specialize in transforming marketing into a strategic growth engine. I’ve led enterprise-wide transformations for multi-region health systems and digital companies, integrating brand, product, performance, digital, and communications functions to deliver measurable growth.
As CMO of a $7B health system, I unified a fragmented marketing function, built a high-performing team, and led initiatives that delivered $43M in incremental tracked revenue in FY23 — a 12% YoY increase and the largest annual growth in five years. My leadership spans B2B and B2C markets, balancing long-term brand building with performance marketing and embedding evidence-based principles to grow market share while optimizing ROI.
I’ve led crisis communications during the nation’s first COVID-19 outbreak, launched omnichannel strategies and digital transformations that improved consumer experience and reduced costs, and built scalable governance models that sustain results long after implementation. Through fg+a Communications, I advise health systems, startups, and PE-backed networks on brand strategy, organizational design, and marketing effectiveness.
$250M+
Influenced revenue growth across sectors
$10M+
Permanent cost savings through team, tech, and operational redesign
Featured Work
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Driving Growth & Business Impact
Revenue, volume, market share, retention, ROI
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Brand Strategy, Architecture & Activation
Strategy, architecture, activation, governance
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Go-to-Market & Product Launch
GTM strategy, product marketing, lifecycle, patient journey
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Omnichannel Strategy & Digital Integration
CRM, digital access, integration, connected experience
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Communications & Reputation Management
Crisis response, executive alignment, messaging strategy
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From Siloed to Strategic: Marketing Team Transformation
Centralization, team redesign, new capabilities
What Others Say
“I had the honor of working under Felicia's leadership as the Chief Marketing Officer at MultiCare... Felicia's expertise in crafting impactful brand strategies significantly enhanced the consumer experience and drove our market expansion initiatives... She fosters a culture of teamwork, evident in her efforts to help her team discover and showcase their best qualities.”
Chantelle Herburger, Director of Brand Experience & Operations
“I worked with Felicia for several years at HouseLogic.com... She’s a quick thinker, who solves problems with simple, effective solutions that advance business goals... She cooked up a report, based on complex data from multiple sources, that allowed her (and us) to optimize content by channel. That living doc is now one of our team’s bibles.”
Christina Hoffman, Digital Content Manager, HouseLogic.com
“I worked with Felicia over the course of two years defining the email strategy and the CRM roadmap for HouseLogic.com. She is a passionate leader and collaborator who is both creative and pragmatic, and is always eager to brainstorm new ideas and provide sound solutions to roadblocks.”
Jennifer Vinson, Email Marketing Consultant, HouseLogic.com
“I had the pleasure of working with Felicia on helping to define our digital marketing strategy. I was impressed with her ability to interpret my verbal ideas to create a solid strategy with clear guidance... Her ability to listen, understand problems and quickly create workable solutions across many channels earns my highest recommendation.”
Ashton Palmer, President, ExpeditionTrips