Felicia Garrett

With 15+ years of executive experience across healthcare, digital health, e-commerce, and mission-driven sectors, I specialize in building brands, leading teams, and driving measurable growth. My background spans both provider and payer organizations, early-stage ventures, and complex health systems.

As Chief Marketing Officer at MultiCare Health System, I unified a fragmented function, built a high-performing team, and led enterprise-wide marketing initiatives that drove $43M in revenue growth, improved patient retention by 15%, and delivered $1M in annual cost savings within one year.

I’ve also led crisis communications during the COVID-19 outbreak, co-founded and scaled an e-commerce brand, launched a national publishing platform, and led digital transformation efforts to create more connected consumer experiences.

Through fg+a Communications, I now advise health systems, startups, and PE-backed networks on brand strategy, team design, and marketing effectiveness—bringing clarity, consistency, and lasting impact to every engagement.

$250M+

Influenced revenue growth across sectors

$10M+

Permanent cost savings through team, tech, and operational redesign

Featured Work

  • Driving Growth & Business Impact

    Revenue, volume, market share, retention, ROI

    See the work

  • Brand Strategy, Architecture & Activation

    Strategy, architecture, activation, governance

    see the work

  • Go-to-Market & Product Launches

    GTM strategy, product marketing, lifecycle, patient journey

    see the work

  • Omnichannel Strategy & Digital Integration

    CRM, digital access, integration, connected experience

    see the work

  • Communications & Reputation Management

    Crisis response, executive alignment, messaging strategy

    see the work

  • From Siloed to Strategic: Marketing Team Transformation

    Centralization, team redesign, new capabilities

    See the work

What Others Say

  • “I had the honor of working under Felicia's leadership as the Chief Marketing Officer at MultiCare... Felicia's expertise in crafting impactful brand strategies significantly enhanced the consumer experience and drove our market expansion initiatives... She fosters a culture of teamwork, evident in her efforts to help her team discover and showcase their best qualities.”

    — Chantelle Herburger, Director of Brand Experience & Operations

  • “I worked with Felicia for several years at HouseLogic.com... She’s a quick thinker, who solves problems with simple, effective solutions that advance business goals... She cooked up a report, based on complex data from multiple sources, that allowed her (and us) to optimize content by channel. That living doc is now one of our team’s bibles.”

    —Christina Hoffman, Digital Content Manager, HouseLogic.com

  • “I worked with Felicia over the course of two years defining the email strategy and the CRM roadmap for HouseLogic. She is a passionate leader and collaborator who is both creative and pragmatic, and is always eager to brainstorm new ideas and provide sound solutions to roadblocks.”

    —Jennifer Vinson, Email Marketing Consultant, HouseLogic.com

  • “I had the pleasure of working with Felicia on helping to define our digital marketing strategy. I was impressed with her ability to interpret my verbal ideas to create a solid strategy with clear guidance... Her ability to listen, understand problems and quickly create workable solutions across many channels earns my highest recommendation.”

    —Ashton Palmer, President, ExpeditionTrips

Let’s Connect

Location
Seattle, WA - Open to relocation

Email
felicia@fgacommunications.com